Three services. One focus: getting dental patients through your door
I’m currently offering three core services — the ones that form the foundation of any effective patient acquisition system for a dental practice. I’m building my portfolio, so for now these are available completely free.
I’m currently accepting free portfolio clients.
I offer these three services at no charge to a limited number of practices. You cover only your own Google Ads spend. I handle everything else. In return, I ask for honest feedback and permission to document results
Service 1: Google Ads Campaign Setup
What it is
I build your Google Ads search campaign from scratch — structured to attract patients who are actively searching for the dental treatments you offer.
What's included
Keyword research focused on high-intent dental search terms (e.g. “dental implants in [city]”, “best dentist for veneers near me”, “emergency dentist [location]”)
Ad copy written with clinical accuracy — no generic headlines, no guesswork
Campaign and ad group structure built around your specific treatments
Bid strategy setup aligned to your goals and budget
Basic audience targeting and location settings
Google Ads account setup (if starting fresh) or audit of existing account
What I don't promise
Overnight results. Google Ads takes time to optimise. What I do promise is a properly built foundation — the kind that makes optimisation possible.
Current pricing
(portfolio rate)— you pay only your ad spend to Google
Service 2: Landing Page Optimisation
What it is
I review your existing landing pages (or the pages your ads send traffic to) and identify exactly why visitors aren’t converting — then rewrite and restructure them so more visitors become enquiries.
What's included
- Audit of your current page against dental patient behaviour and conversion best practices
- Rewritten headline, subheadline, and body copy using real patient language
- Clearer calls-to-action (call, form, or booking link — whichever suits your workflow)
- Objection handling — addressing the fears and questions dental patients have before they contact a clinic
- Mobile experience review
- Recommendations for layout, trust signals, and social proof placement
What I don't promise
I’m not a web developer. I work within your existing WordPress or website setup. Large-scale design builds are outside my current scope.
Current pricing
Free (portfolio rate)— you pay only your ad spend to Google
Service 3: Conversion Tracking Setup
What it is
I set up the tracking infrastructure that lets you see exactly which ads, keywords, and pages are driving real patient enquiries — not just traffic.
What's included
- Google Tag Manager setup or audit
- Google Ads conversion tracking (form submissions, phone calls, booking clicks)
- Google Analytics 4 (GA4) connection and goal configuration
- Basic dashboard so you can see results at a glance
- Walkthrough call so you understand what you’re looking at
Why this matters
Without proper tracking, you’re flying blind. Most dental practices running ads have no idea which keywords are generating calls and which are wasting money. This fixes that.
What I don't promise
This is not a CRM integration or complex custom data pipeline. It covers the core tracking that every practice running Google Ads should have in place.